M-Kopa operates uniquely in Kenya, specializing in providing affordable solar energy solutions often bundled with mobile phones on a pay-as-you-go model. While not a traditional mobile shop, they empower customers primarily in rural and peri-urban areas. M-Kopa’s unique selling point is its innovative financing model, allowing customers to acquire smartphones and energy products through small, manageable daily payments, significantly increasing access to mobile technology for underserved populations.