Joanna K Cosmetics is an innovative cosmetics brand and retailer based in Nairobi, Kenya. They specialize in developing and selling their own line of high-quality makeup products, particularly focusing on foundations, lip products, and eyeshadows designed for diverse skin tones. Joanna K Cosmetics’ unique selling point is its commitment to creating inclusive and long-lasting beauty products tailored for the African market. They empower individuals to express themselves with confidence through their carefully crafted cosmetics.