Rating Lane (“we,” “us,” or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (www.ratinglane.com) and use our business listing and review platform. Please read this policy carefully to understand our views and practices regarding your personal information and how we will treat it.

By using Rating Lane, you consent to the terms of this Privacy Policy. If you do not agree with the terms of this policy, please do not use our services.

1. Information We Collect

We collect different types of information from users to provide and improve our services. The information we collect includes:

a) Personal Information

When you register for an account, submit a business listing, leave a review, or contact us, we may collect personal information such as:

• Full name
• Email address
• Phone number
• Business details (business name, location, category, contact information)
• Payment details (if you purchase premium services)

b) Non-Personal Information

We may automatically collect non-personal information when you visit our website, including:

• IP address
• Browser type and version
• Operating system
• Referring website
• Pages visited and time spent on the site

c) Cookies and Tracking Technologies

We use cookies, tracking pixels, and similar technologies to collect information about how you interact with our website and improve your browsing experience. Cookies help us understand user behavior, save your preferences, and provide relevant content.

2. How We Use Your Information

We use the information we collect for the following purposes:

a) To Provide and Manage Our Services

• To create and manage user accounts
• To list businesses and display customer reviews
• To verify business information and customer reviews

b) To Improve Our Platform

• To analyze website usage and identify areas for improvement
• To develop new features and services
• To troubleshoot technical issues

c) To Communicate With You

• To send important updates about your account or changes to our services
• To respond to inquiries and customer support requests
• To provide promotional and marketing content (if you have opted in)

d) To Ensure Security and Prevent Fraud

• To protect against unauthorized access or activity
• To monitor for and prevent fraudulent behavior
• To comply with legal requirements and enforce our terms of service

3. How We Share Your Information

We do not sell or trade your personal information to third parties. However, we may share your information in the following circumstances:

a) With Service Providers

We may share your information with trusted third-party service providers that help us operate and improve our platform, such as:

• Hosting providers
• Payment processors
• Data analysis services

b) With Business Owners

If you leave a review or interact with a business on Rating Lane, your profile information (such as your name and review history) may be shared with the business owner.

c) For Legal Reasons

We may disclose your information if required by law or if we believe that disclosure is necessary to:

• Comply with a legal obligation
• Protect our rights, property, or safety
• Prevent illegal activity or fraud

d) In the Event of a Business Transfer

If Rating Lane is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Your Rights and Choices

You have the following rights regarding your personal information:

a) Access and Correction

You may access and update your account information at any time by logging into your account.

b) Deletion

You have the right to request that we delete your personal information. However, we may retain certain information for legal or business purposes.

c) Opt-Out of Marketing

You may opt-out of receiving marketing communications by following the unsubscribe link in our emails or contacting us directly.

d) Cookies and Tracking

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of the site.

5. Data Security

We take reasonable steps to protect your information from unauthorized access, disclosure, or destruction, including:

• Secure encryption for sensitive data
• Firewalls and access controls
• Regular security monitoring and audits

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee its absolute security.

6. Retention of Data

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required by law.

• Account information is retained until you delete your account or request deletion.
• Reviews and business listings may remain visible even after account deletion unless removal is requested.

7. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party site you visit.

8. Children’s Privacy

Rating Lane is not intended for use by children under the age of 18. We do not knowingly collect personal information from children. If we discover that we have collected personal information from a child, we will delete it promptly.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. If we make significant changes, we will notify you through our website or other means. Your continued use of the platform after such changes constitutes your acceptance of the updated policy.